Notes on the traditional recruiting video: Recruiting videos have always been challenged with significant limitations because of their inherent design and platform, and who makes them.  They are relatively short and filled with clichés, and don’t provide depth of information that jobseekers and their families really need to understand, about the employer and living in its area.  Videographers generally aren’t recruiters or sales professionals, so they don’t know the needs of the target viewer (candidate), the competitive issues or who the client competitors may be, they may not know what to hone in on that makes communities unique to the types of target prospects, and so they generally cannot offer any help in creating the material.

 

Additionally, knowing the video will be 8 minutes (or whatever the length), forces editing cuts – information cuts.  Recruitment videos also often promote products that may have been modern before, but candidates know better today.  Employees or physicians who provided a testimonial have since left the organization.  If placed on YouTube®, employers give up all copyrights which allow competitors and others to use it, and the video may be filed next to objectionable videos that have nothing to do with the client.  The limitations of the traditional recruiting video, despite their glamour or elegance of their production, are significant.

 

Tourism Videos – No different than offering a handful of websites and hoping jobseekers will look through them to find information that may help them, employers may do the same with tourism videos, which are not designed for the specific candidates who need to know the full spectrum of the area for their needs that the tourism video doesn’t cover: the employer’s campus and staff and physician testimonials, first and foremost, and tourism videos leave out huge amounts of information for candidates, including detailed school information and visits, and the same regarding the economy and real estate, among much more.  Generally, Online Job Tour productions cover what the tourism videos do in far more detail.

 

Traditional recruiting content, including products like “the recruiting video,” cannot be compared to Online Job Tour productions which have 300 pages and cover topics like a thesis study, supported by as many as 100 videos and 4 hours of video time, produced by experienced professionals and on a patented, proven design.

 

Remarkably, Online Job Tour is not only similar in cost while it far surpasses the recruiting video, evidence is starting to show that employers are losing far more in lost time and missed placements, poor retention, than the choice of taking short cuts of referring jobseekers to unrelated websites and tourism videos, or paying for recruiting videos that ultimately don’t satisfy the needs of shrewd physicians and healthcare jobseekers.